How to Add Ad Units in Google Ad Manager (GAM) for Beginners
How to Add Ad Units in Google Ad Manager (GAM) for Beginners If you’re just starting with Google Ad Manager, one of the first things you need to understand is Ad Units . Ad Units are the spaces on your website where ads appear. Think of them as “containers” that tell Google Ad Manager exactly where an advertisement should be displayed — like the header, sidebar, in-article section, or footer. Without properly created Ad Units, GAM cannot serve ads correctly. This beginner-friendly guide walks you through the entire process step by step. What Are Ad Units in Google Ad Manager? An Ad Unit is a defined ad placement inside your website or app. Examples include: Homepage banner Sidebar rectangle Sticky footer ad In-article ad Mobile anchor ad Each Ad Unit has: A unique name A unique code Supported ad sizes Targeting settings These are later connected to: Line items Orders AdSense or Ad Exchange demand Header bidding partners Why Proper Ad Unit Se...